Real estate farming

Farm a neighbourhood on a schedule, not on a feeling

Farming works on repetition. Track what you dropped and when, so the twelfth touch actually happens.

What goes wrong

The gap between what was reported and what happened

  • You know roughly which streets you farm and precisely none of the dates.
  • A neighbour asks when you last came by and you have to guess.
  • Your assistant drops flyers and there is no record it happened.

Date-stamped

history for every address in the farm

A mapped delivery zone with verified dropsThe boundary of a real zone in north Raleigh containing 474 properties, with delivered doors marked in green.
35.9244 N · 78.5918 WBedford #3
474 properties35.9121 N · 78.5747 W

On a route

How real estate teams run it

  1. 01

    Define the farm

    Draw the boundary once. Every address inside becomes a tracked property.

  2. 02

    Log each touch

    Every drop is dated and pinned, so you can see the last-touched date per street.

  3. 03

    Time the next pass

    Coverage reports show which blocks are overdue before you order the next print run.

Other trades